Squeeze Your Way to Success
Rouse agreed, adding three more markets fit for sports-themed stress reducers. "We have printed stress relievers for athletic events as well as fitness centers and shopping malls," she said.
9. They are Better (and Squishier) than the Average Coupon
Rouse mentioned one case study in which a fitness center gave out the color-changing Mood Smiley Face Stress Balls at its booth at a local summer festival. The balls were imprinted with the slogan "Healthy changes will put a smile on your face." "People were told they could bring the stress ball to the center's grand opening for a 10 percent discount off their membership," Rouse explained. "They signed 20 percent more members on the first day than their past grand-opening events. They plan to use Mood Smiley Face Stress Balls for their next location's grand opening next spring."