Healthy, Wealthy & Well
Because of the large caregiving and support staff many assisted living centers require, there may also be opportunities to sell outside the institution's marketing department. "I think for a distributor, it would be kind of a vertical market for them," said David Campochiaro, CAS, president of PromoVison Palomino, Memphis, Tenn. For example, he said that instead of calling on someone in marketing, a distributor could reach out to the head of security or nursing in order to sell badges or lanyards. Besides possibly being in control of an entirely different budget, Campochiaro explained that the person outside of marketing may be more in-tune with relevant features of the item, such as data-theft protection on key cards or safety breakaway points on lanyards for nursing staff.
- Companies:
- Jetline
- PromoVision Palomino