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“We are asking that all age groups join so us youngsters can learn about the industry,” Johnson added. “We also want to focus on the back-office people, the many who never attend a tradeshow nor do they receive a monthly publication like Counselor, PPB or Promo Marketing.”
“Very few of us know all the ins and outs of the industry and I believe the more everyone understands the better,” continued Johnson. “Getting back-office people involved will make for a more engaged employee which in turn will strengthen their support for the company they work for. More engaged employees make for stronger companies which can only make our industry stronger,” he concluded.
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