SHOWTIME Clarifies Role with GCPPA
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“In the case of GCPPA, my job is to deliver the suppliers who will be on the road with me the same week,” explained Goldfarb. “We begin in Tampa on Monday and Orlando on Tuesday. After the GCPPA event on Wednesday in Ft. Lauderdale, we continue on to Charlotte on Thursday and Atlanta on Friday.”
Goldfarb further explained there are other regional associations around the country who do not have GCPPA’s resources and experience in managing a trade show event. His services range from the selection of the venue to pre-show marketing and planning, to on-site supervision and post-show follow-up.
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