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While the Web site makes product selection easy, Senator feels it is other interactive features that distinguish the site. Page-turning technology allows users to flip through on-screen versions of Senator catalogs, and click on any product for details and/or distributor ordering. The “Build-a-Pen” feature provides visitors an easy, step-by-step interactive “Mix N’ Matching” tool to create their own pen by style, color scheme and messaging. “It’s a useful tool for visitors to customize their pen for a particular client, event, or project,” added Randolph. “Images can be Emailed, used for ordering, or printed for a presentation.”
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