Powerful Promotions
Selling to energy and power markets
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Looking ahead
As for future trends in the energy marketplace worth noting for marketing purposes, Emmer had a few more thoughts. "If we're looking at people who are very much in the central part of the energy industry, … I think all of them are looking for some way to genuinely be kind to the ecology, and to make it known to their customers that they're paying attention to that," he said. "I think they're all looking for some sort of greenness to what they're doing." Emmer explained that this greenness can be fairly broad in scope, ranging from issues like energy conservation to the research and development of wholly new fuel technologies.
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Michael Cornnell
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