Powerful Promotions
Selling to energy and power markets
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Another quirk to energy markets is while they are still rooted in practically, due to the nature of the business, some energy companies are going to be engaged in unique activities that present interesting marketing opportunities. Emmer gave the example of an electricity company that sold garden tools imprinted with messages warning end-users about cutting underground power cables. "The homeowner owns the wires that go underground from the street to your house," he said. "So those wires fall apart, the power company has to replace them, and they're going to charge you for that unless you have insurance." He explained that the power company used the gardening tools to promote the underground utility insurance it sold.
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Michael Cornnell
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