Selco and Arista Team Up to Produce Collegiate Licensed Watches
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"Selco's dials, particularly the die-struck medallion dials made in Selco's plant in Tulsa, Okla., really set Arista's designs apart in the collegiate watch market," said Bruce Kerr of Arista. He said that Arista is "eager to work with another Oklahoma-based company, anticipating easier communication and quicker delivery than what a foreign or even coastal American company could provide, but our expectations have been exceeded, especially regarding price and quality. Selco's dial-manufacturing capabilities, like their trademarked process to create a '4th Dimension' dial, that's a dial with a raised image on a step-and-repeat pattern background, have opened up new possibilities for Arista watch designs."
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