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The backpack drive ran through the month of July, with each department in SanMar's corporate office competing to bring in the most backpacks. These light-hearted department rivalries spurred massive participation from SanMar employees with donations exceeding the initial goal.
"We want to ensure that the kids in our community are armed with the tools for success when they head back to school," said Lee Strom, senior marketing manager at SanMar. "We know that many families are struggling in this tough economy and it's important to us to do our part help out."
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- Companies:
- SanMar Corporation
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