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The promotion highlighted the many recycled and organic products offered by Anvil Knitwear. The company has taken a strong stand for the environment both in its manufacturing and in their overall business practices. “We wanted to create a campaign to call attention to Anvil’s eco styles, in addition to having some fun at trade shows and at our road shows this year,” said Margaret Crow, director of marketing at S&S Activewear. “Having the Smart Car on display at industry events stopped people in their tracks. It was lots of fun and we’re thrilled for the winners,” concluded Crow. S&S Activewear inventories every style, size and color of Anvil Knitwear's entire product line.
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- Companies:
- Anvil Knitwear
- S&S Activewear
- People:
- Julie Clemons
- Terrie Martin
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