The Right Prescription
Revitalize slumping sales with niche marketing to the health-care industry
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PM: Why should distributors sell into niche markets?
DL: Niche marketing is going to be very important in 2009. If you do the same things, you’re not going to have the same results you’ve always had. You need to focus on some of the niche markets that are going to be imperative to put into your business plan for 2009. Certainly health care fits handsomely into
that plan.
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