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It’s certainly an out-of-the-box idea. You wouldn’t relate a horror video game franchise with smelling good, would you? But, with fans as passionate as they are about the games and movies, a perfume bottle with their favorite character’s name would serve as a cool collectible item whether they use the perfume or not.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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