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Both Tomasini and Bellantone said they’re looking forward to a big year for the promotional products. Tomasini specifically cited PPAI’s Get In Touch campaign as a source of pride and excitement.
“It’s something that we’ve spent a lot of time and money on, but it won’t mean anything if suppliers and distributors don’t get behind it and actually start promoting it. So I have literally told people that if they just opened yesterday and haven’t sold their first order to use these materials. And if they’re the largest distributor in the industry, they should be using these materials. If we can do that, I think we’ll really build some momentum behind this.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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