Record Number of Shipments Predicted This Holiday Season
The National Retail Federation predicted 46 percent of consumers will do their holiday shopping online, with 21.4 percent making purchases on their smartphones and 34.5 percent using their tablets for buying gifts, according to its 2015 Holiday Consumer Spending Survey. Millennials tend to opt for same-day delivery, with 16.7 percent of 18- to 24-year-olds and 15.9 percent of 25- to 34-year-olds choosing this option. And some consumers already have begun their holiday shopping with 40 percent beginning after Halloween, 41.5 percent starting this month, and 18.7 percent waiting until next month.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.