PROMOTIONS EAST 2012 Opens Registration & Announces Conference Program

Today, The Specialty Advertising Association of Greater New York (SAAGNY) and its five regional partners open registration for PROMOTIONS EAST 2012. With the announcement of open registration came the release of the education schedule, including 30+ sessions, 50+ hours of education and over 25 prominent speakers.

With nearly 3,250 attendees each year, PROMOTIONS EAST strives to provide a valuable experience on the trade show floor and the most comprehensive education offering in the region. This year's PROMOTIONS EAST conference program begins on Sunday, June 3, with a technology-focused roundtable discussion for suppliers, followed by three full days of distributor-targeted education sessions.

This year's Keynote Panel features Tim Andrews of Advertising Specialty Institute (ASI) and Paul Bellantone of Promotional Products Association International (PPAI). This session brings the leaders of ASI and PPAI together for the first time in their respective positions. Other industry panelists include: Jo-an Lantz, MAS, Executive Vise President of Geiger; Jonathan Isaacson, President of Gemline; Ira Neaman, President of Vantage Apparel; and Anne McKeough, Vice President of Global Sales, Staples Promotional Products.

The 2012 education program covers all aspects of promotional product sales via seven tracks designed to build & grow individual distributorships. Featuring prominent speakers from across the industry, including distributors and suppliers from the top promotional products companies, the conference program at PROMOTIONS EAST 2012 is not to be missed.

Other session highlights include:

• "License to Print Money: The Six Steps to Customer Acquisition"- David Blaise, Blaise Drake & Company Inc.
• "Explosive Upselling: Value Added Products and Services To Bolster Profits" - Cliff Quicksell, MAS
• "Ten No Nonsense Ways Social Media Can Be Applied To Your Business" -Mark Graham, RIGHTSLEEVE

"We are thrilled to announce the opening of registration," said Jonathan Riegel, SAAGNY Executive Director. "This year's show is going to be better than ever, with a line-up of notable education sessions and a new grand prize drawing. This is a first for the PROMOTIONS EAST tradeshow; we've never had a prize this big. Look out for more details closer to the show."