The Tale of Time
Furthermore, Burnett has noticed a trend toward higher priced watches in the service and recognition sector. “We have seen a lot of action with our high-priced MW Michele line that retails from $500 to $3,000,” she stated.
Speaking of service and recognition, Burnett said this sector is the largest buyer of watches, followed by premium incentives and then traditional corporate identity. To prove her point, she recalled a time when a large company requested a gift for a safety milestone 10,000 of its employees were approaching. “This was a nationwide program with four regional grand prizes for a raffle if they hit the milestone,” she explained. “Four lucky members won new pick-up trucks and all 10,000 employees received Fossil watches and a letter from the CEO. We were told that our Fossil branded watches were the best awards ever.”