Promotional Products Sales at Record High
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“I find it particularly interesting to note that the more tangible and personally engaging forms of advertising continue to do well. Promotional products, event marketing and direct mail are on the rise, while ad revenues for more passive media—television, radio and newspaper—are showing a sharp decline. These numbers clearly support our research that proves when used as a key element in the marketing mix, promotional products effectively cut through advertising clutter to create a more positive outlook toward the ad and the brand,” Slagle continued.
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