Promotional Products Sales at Record High
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At more than $19.4 billion, promotional products sales continue to outperform event marketing/ sponsorships ($19.1 billion), cable television ($17.8 billion), Yellow Pages advertising ($14.6 billion) and outdoor advertising ($7.3 billion).
“This report marks the largest sales figure in the history of the industry,” said Steve Slagle, CAE, PPAI president and CEO. “Promotional products continue to grow in popularity because, simply put, they work. Promotional products are the only advertising medium capable of engaging all five senses.”
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- PPAI
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