The Proof is in the Products
Promotional products find staying power in awareness programs
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Given the subject matter, “lucrative” may seem an unlikely term to associate with the margins distributors could achieve when selling awareness products, but Sake said it is an accurate description. “This is a very lucrative category for distributors to consider,” Sake said. “Many of the event-driven causes are annual events or national campaigns that are supported by hundreds of regional and local events. Recipients want to be associated with supporting many of these causes, so the items are sought after and highly appreciated.” Furthermore, she said advertisers who support and promote causes “receive very good PR in return for distributing awareness-related items. It’s a win-win-win situation.”
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- Companies:
- Evans Manufacturing
- Sonoma Pins Etc.
Cynthia T. Graham
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