The Proof is in the Products
“Most grocery chains are focusing on breast cancer awareness, but Alzheimer’s leads diabetes as the sixth leading cause of death,” Grant said. “Maybe if different companies diversified their causes, we could raise awareness and funds for multiple diseases.”
Along those lines, Shelley Sake, director of sales and marketing at Evans Manufacturing, Garden Grove, Calif., suggested support for U.S. military troops as another option for distributors looking to diversify donations. “Behind pink breast cancer ribbons, supporting our troops with yellow awareness ribbons comes to mind immediately,” she said. And ribbons are exactly the products Sake said are ideal for organizations looking to promote any case. “Anything in the shape of a ribbon symbolizes awareness and support,” she explained. In fact, Sake noted 80 percent of Evans Manufacturing’s awareness line comes in 29 colors, so “we’re very capable of producing items in the awareness color of choice,” she said.
- Companies:
- Evans Manufacturing
- Sonoma Pins Etc.