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The%20PPAI%20Expo<%2Fa>%20in%20Las%20Vegas%20wrapping%20up,%20many%20industry%20experts%20are%20taking%20what%20they've%20seen%20and%20heard%20here%20and%20are%20thinking%20about%20what's%20to%20come%20for%202011.%20In%20order%20to%20get%20an%20idea%20of%20where%20the%20industry%20is%20heading,%20Promo%20Marketing%20asked%20suppliers%20and%20distributors%20what%20economic,%20product%20and%20industry%20trends%20they%20expected%20to%20see%20in%20the%20coming%20year.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Farticle%2Fpromotional-products-2011-predictions-ppai-expo%2F" target="_blank" class="email" data-post-id="12675" type="icon_link">
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So, what will be the hot new item for 2011? "Obviously anything with the iPhone and iPadÑif it's got an 'i' in front of it, it's probably going to succeed," said Michael Levine, owner of Brand Marketing Works. "And of course, there's also a focus on green."
"When they first came out, carabiners were good for a while, then USB drives were great, and then they combined them: there was a USB drive carabiner," he said. "So now there's going to be a green iPad holder. With a carabiner on it."
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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