The most often heard word among all those interviewed was "optimistic." Vendors and marketers alike expressed a great deal of confidence in a rebounding economy this year. "It's already proven that these first few weeks in January are solid," said Lea Robinson, vice president of sales and marketing for Staton Corporate & Casual, Dallas. "We think that even though the economy is still somewhat unstable, people are starting to not be so scared of purchasing and are getting back into selling and being creative and reaching out. I think it's showing in our sales, so I'm very optimistic and very happy."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.