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The company regained lost market share during the third quarter 2010. As reported by STARS, the market grew 3 percent in units sold. Approximately half of the increase in the company's unit volume for the third quarter 2010 was due to the growth in the market. The remainder of the increase in the company's unit volume was due to the company's three-part guarantee instituted in July 2009 as well as sales and marketing efforts to grow revenues and gross profit. The three-part guarantee consists of promises that the company would be in stock in key styles and colors, that it would fulfill orders accurately and that the company would not be undersold.
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