CAMPUS STYLES FROM DUSK ’TIL DAWN
Collegiate apparel goes spirited by day and high-end at night
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A key to distributors’ success in selling collegiate apparel has to do with knowing the items offer the schools “a unique, memorable” promotion, noted Perez. She offered distributors a few helpful strategies for selling the garments. “Some creative ways to sell these items are by putting together a display board with the school’s art cut out [depicting] an allover print camp shirt,” she suggested. Furthermore, she said using special mascots or landmarks and making matching mini shirts for stuffed animals in the school’s bookstore is a sure way to gain revenue.
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Cynthia T. Graham
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