Clip It. Snap It. Pin It. Flash It.
Badges, buttons and lanyards—the meat and potatoes of the promo world
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Lanyards have come a long way from being a cotton strap with a clip on the end. Plus, the technology and intricacies of today’s lanyards make customers more likely to customize them. The differences may be subtle and hard to notice over the course of months, but when compared to five or ten years ago, the upgrades are obvious. Companies now add features such as rhinestones (or bling, as it is now commonly referred to), full-color printing and increasingly intricate embroidery. Also, new fabrics such as neoprene and recycled cloth are coming into play. For distributors, this means a wider, more diverse selection of products to offer customers.
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Charles Plyter
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