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Step 4. Both the distributor and Halls and Company receive the order at the same time, but the end-buyer believes the order is going to the distributor directly.
Step 5. The order is fulfilled with the end-buyer receiving shipment directly from Halls and Company.
Johnson explained: “The entire system is blind to end-users, so they aren’t even going to know who we are as a company. [The] distributor is in control of the [sales] loop.” The system benefits all parties involved. End-buyers can easily manage their ordering, and the distributors have an easy way to keep clients happy. Halls and Company can continue to help distributors deliver quality products on time. And happily, Johnson noted, the company has had “huge amounts of success" with the program.