Proforma Empowers Growth and Collaboration at 2024 PPAI Expo

Proforma, Cleveland, marked its impactful presence at the 2024 PPAI Expo in Las Vegas with a Welcome Reception, collaboration sessions, and community-building conversations. The event provided a dynamic platform for Proforma's team members to engage with industry professionals and kick off the new year together.

The Proforma network was out in full force at the PPAI Expo, with more than 150 distributor owners, sales professionals, and support center team members in attendance. With a host of connection points available throughout the week, Proforma team members had the opportunity to engage with current distributor owners and sales professionals, and to build relationships with individuals outside of the community, exploring mergers and acquisitions, seeking roles as sales professionals, and pursuing affiliations within the industry.

"Proforma is committed to driving sales, growing relationships, and staying at the forefront of our dynamic industry," said Evan Gall, vice president of sales for Proforma. "The PPAI Expo is always a fun and exciting place to make those things happen."

During the education day, Charity Gibson, chief marketing officer for Proforma, was invited to take center stage, leading a session titled "Crushing it in 2024." With more than two decades of experience in the industry, her insightful workshop delved into growth strategies essential for navigating the upcoming year. Attendees gained valuable insights on implementing effective strategies to drive success in their business.

"Sharing insights at the PPAI Expo is a privilege," Gibson said. "Trade shows like these are where ideas are born, collaborations happen, and relationships are formed and strengthened. While I've only just begun my tenure at Proforma, I've spent more than two decades learning from and teaching others in this industry. The experience of the PPAI Expo is invaluable."

Proforma continues to lead the way in shaping the future of promotional marketing, and the 2024 PPAI Expo was yet another testament to its dedication to growth and collaboration. This robust representation at the Expo emphasizes its team members' commitment to staying at the forefront of industry trends, connecting with peers, and embracing opportunities for professional development.

Source: Proforma

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