Printing Industries Launches Green Guide For Graphic Communications
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The Green Guide offers information, guidance, and resources that can help printers:
* Market their green profile to increase business;
* Make appropriate and credible green claims;
* Better understand third-party certification and eco-labels;
* Communicate their green position effectively with customers, prospects and other stakeholders;
* Effectively use public relations as a means of increasing exposure for their companies; and
* Identify and take advantage of green marketing opportunities in the marketplace.
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