Prime Line CEO Rick Brenner Appointed to International Consumer Product Health & Safety Organization Board
"When we think about product safety in this industry, we focus primarily on 'regulatory compliance': What will our strategy be for Prop. 65? What's involved with the Illinois lead law? How do we comply with the apparel decorating rules under CPSIA?" he explained. ICPHSO acknowledges these regulatory concerns, but addresses much more, such as the importance of developing products that are safe from the ground up by designing out defects in the first place. "It's really a much bigger perspective, where we're part of the whole, but not the whole."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.