Prescription Promotions
Questions about breaking into the health care industry answered
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PM: Why is visual branding so important in the health care market?
GK: It’s like driving down the highway and your kids see the “golden arches” of McDonald’s. We are very visual as adults too. We see a logo, and we recognize that it’s part of a place you drive by often and then when in need, your brain is already programmed to go back to that place that it associates with whatever that need may be in health care.
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Ashley Chiaradio
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Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.
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