Prescription Promotions
GK: We haven’t seen any negative downturn of business due to this at this time. We also haven’t heard from our sources that anything has been shut down due to the change.
PM: What do you think the key to a successful health care promotion is? Why?
GK: Our promotions always include new ideas from our MVPLP’s and PLP’s [preferred limited partners]. They help us win programs by using their internal marketing tools, as well as our Proforma Marketing Initiatives that showcase our products and services. Our MVPLP’s and PLP’s are on board with Proforma 100 percent. They do free virtuals with our customers’ logos. They often provide almost no-cost spec samples when needed. They will do whatever it takes to help us bring them more business. I’ve had our PLP’s meet at their office to showcase products and meet for apparel offerings. You just have to ask.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.