PPAI Report Shows Distributor Sales Reached $18.5 Billion in 2012
Promotional products sales figures reach highest point since market crash.
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2012 Program Category Ranking (% Sales)
1. Business Gifts (10.8)
2. Brand Awareness (8.83)
3. Trade Shows (8.08)
4. Employee Relations & Events (7.72)
5. Not-For-Profit/Cause Marketing (5.6)
6. Dealer/Distributor Programs (5.43)
7. Internal Promotions (5.22)
8. Public Relations (5.06)
9. New Customer/Account Generation (4.92)
10. Employee Service Awards (4.59)
11. New Product/Service Introduction (3.71)
12. Safety Education (3.13)
13. Customer Referral (1.99)
14. Marketing Research (1.06)
15. Other (23.87)
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- Companies:
- PPAI
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