PPAI Celebrates Promotional Products Work! Week With Release Of Landmark Promotional Products Advertising Awareness And Usage Study
Promotional products deliver 88 percent recall For advertisers.
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PPAI research shows:
- 88 percent recall the advertiser on promotional products
- 85 percent have done business with the advertiser after receiving a promotional item
- 83 percent like promotional products
- 81 percent keep them because they are useful
- 53 percent use promotional products once a week
- 47 percent keep them for more than a year
Promotional Products Work! Week is a celebration of one of the oldest forms of branding and advertising," said Paul Bellantone, CAE, president and CEO of PPAI. "For more than 110 years, PPAI has been actively involved in advocating for and demonstrating the effectiveness of promotional products as an advertising medium. With almost three decades of comprehensive research published, The Influence of Promotional Products on Consumer Behavior study further substantiates promotional products are a worthwhile and highly effective medium for advertisers and marketers as they consider their advertising investment options."
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