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Sycamore made a similar type of purchase with women's apparel chain Coldwater Creek after it filed for bankruptcy. If The Limited follows Coldwater Creek's strategy, it will continue to sell under its name online.
It's difficult to make any sweeping predictions as to what this all means for the apparel market. One thing is certain, however. Brick and mortar stores seem to be struggling, while e-commerce giants are growing at a fast pace.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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