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"The hosted-buyer initiative capitalizes on a trend currently active in 16 of the 28 regional associations," the announcement stated. "It creates a forum for distributors and suppliers alike, to maximize, for one day (Friday) only, the hosted-buyer interface, while thoughtfully preserving the balance of the week for the traditional course of business."
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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