Pioneer Names Katherine Larson National Sales Manager

H. Wayne Roberts, vice president of Pioneer Balloon Company, based in Wichita, Kan., announced Katherine Larson will be joining the company as national sales manager for promotional markets. Larson is a 31-year veteran of promotional and incentive markets and was previously with National Premium and Merchandising and Amity Leather Products. She most recently owned her own company, JusVal, that provided contract representation to a number of top suppliers in the promotional products industry. Roberts said he is excited to have Larson on board to head up Pioneer’s sales efforts. She brings a wealth of knowledge about both the promotional and incentive markets and has strong relationships with industry practitioners. As national sales manager, Larson will be responsible for Pioneer’s sales efforts as well as helping develop its marketing efforts. She will also have direct responsibility for Pioneer’s multi-line field reps.