Taster’s Choice
Picking the right item for your chocolate promotion
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BITE-SIZE CHOCOLATES
With chocolate, bigger isn't always better. Smaller chocolates, like chocolate poker chips or miniature bars, can offer a similar promotional impact at a lower cost than their larger peers. The key lies not only with the cultural perception of chocolate as a luxury item, which allows a little bit to go a long way, but also remembering to make careful and thoughtful use of packaging. Rebecca Wexler, marketing director for Mid-Nite Snax, Mineola, N.Y., provided an example.
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Michael Cornnell
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