Pepsi Unveils Its First-ever Global Fashion Capsule Collection
In a global first, Pepsi is showcasing its inaugural Live for Now Capsule Collection. Designed to enliven the brand's 2014 football campaign, the Pepsi "Live For Now" collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. The collection will be available at leading retailers—Bloomingdale's in the U.S., colette in Paris and Liberty in London.
"We were inspired by the link between the sport of football and the world of art - both places where passion leads to great acts of creativity," said Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group. "Motivated by our 2014 global football campaign, the Pepsi "Live for Now" Capsule Collection brings the best of art and football to life.
"Pepsi has been a cultural icon for many years and today we celebrate the ability of our brand to find a new place in consumers' hearts and minds. The Pepsi 'Live for Now' collection is both wearable and enviable, combining the best design with the joy of living in the now."
The Pepsi "Live for Now" Capsule Collection makes its debut today at Bloomingdale's New York City flagship and 15 stores across the United States, as well as at participating designers' storefronts and online e-commerce. Additionally, colette in Paris will carry the collection and Liberty in London will feature the Original Penguin items.
For more information on the Pepsi "Live for Now" Capsule Collection, visit www.pepsi.com/capsulecollection and follow the conversation online with #LiveForNow.