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If Saturday delivery ends, it could impact the millions of Americans who still receive and pay bills via the postal service, as well as marketers in the printing, promotional products and direct marketing industries. One side effect could see first-class mail change from two- to three-day delivery. What effect this could have on direct mail spending, which is expected to rise 3.6 percent by 2014 according to the Direct Marketing Association, is unknown.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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