Not Knowing the Intended Use of a Product Puts Suppliers and Distributors at Risk
Prime Line's CEO Rick Brenner offers solutions for the industry.
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Brenner believes that "industry suppliers usually don't have any idea how an end-buyer is going to use a product. Even if a supplier takes the time to evaluate the art, it can be challenging from the image or slogan to figure out who the product is intended for. Winnie the Pooh is easy. A less obvious but equally juvenile design is not."
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- Companies:
- PPAI
- Prime Line
- People:
- Rick Brenner
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