Nike Sues Former Employees in Promotional Sneaker Sales Scheme
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Certain employees, including the promo product manager, had the ability to order promotional or sample sneakers, which resemble an existing style but have tailored features for an athlete, team, celebrity, etc. These styles are rare, and some sample styles are never released publicly, according to the lawsuit. These limited-edition shoes can fetch $1,000 to $10,000 or even more on the market. Nike estimates Kyle Yamaguchi received hundreds of thousands of dollars in sales profits.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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