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Forbes pointed out that this is a bold move for Nike. It seems to be sacrificing its important, longstanding relationships with specialty running stores in order to fight its way to the top.
However, this move seems like an obvious one for Amazon. The online retailer has clearly been taking drastic steps to amplify its apparel offerings, and a deal with the top athletic apparel maker could mean big changes.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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