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You might be wondering why this is big news, since Nike products are already available on Amazon. But those are licensed and unlicensed third party vendors, and Nike's foray into the direct-to-consumer game would be a huge hit to other sporting retailers. Recode reported that competing sports businesses, including J.C. Penney and Foot Locker, have already lost more than $1 billion in market value in just one day after this news broke.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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