Specifically, this means more flattering color options and better fitting garments. Nike hopes this move will enable women to focus on strength, not size.
"The motivation in young girls today is to be strong," said Boucher. "And while strong looks different for everybody, what’s consistent in athletes today is that fitness is very much a part of her lifestyle ... Our motivation is to ensure she has the solutions to achieve her full potential as an athlete. Strong is the keyword for us; size doesn’t matter."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.