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And, it looks like the company put a lot of thought into what consumers actually want.
"We know that body weights are distributed differently for everybody and as we look at plus-size, there is more variance," Helen Boucher, Nike's vice president of women's training apparel, said in a statement, according to Today. "When we design for plus-size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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