"We're here to give our sales representatives an edge," explained Kristin Titus, the team's creative resource coordinator. "We're looking to provide concepts that are beyond new and different, while following close to the client's brand and strategic objectives."
Donlin said that the company gave the new agency a soft rollout over the past year and it was able to assist many Newton representatives in successfully landing several large opportunities. "The feedback from our sales representatives and their clients continues to be very positive," he added. In addition to working with Newton representative, the agency has created a blog called Sales Bait in order to share ideas and interesting advertising examples they find. The blog can be found at www.sales-bait.com.
- Places:
- Newton, Iowa