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"It's no secret that this industry has been moving towards a consultative, agency-like approach," explained Jay Donlin, Newton's executive vice president of sales and marketing. "Our new agency was designed to be a one-of-kind resource for those representatives who are looking to differentiate themselves by embracing this type of approach." The Newton agency team works with representatives on market research, campaign development, brand building, event promotions, custom products and more. The team places a heavy emphasis on thoroughly understanding the client and its industry to provide an effective as well as creative solution.
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