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Anyone who wishes to make a donation to a specific homeless person wearing the jacket just has to tap their contact-less cards to the jacket's contact-less terminal. Then, a one euro donation will be made, and the receiver can redeem the money from an official homeless shelter.
N=5, a Dutch advertising agency, created The Helping Heart jacket to make it easier for people to make donations to the homeless, even if they aren't carrying cash.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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