NBA Plans On-jersey Advertising
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The teams have the right to sell their jersey advertisement, which is estimated at around $800,000 for small-market teams to more than $10 million for more popular teams. The cost of sponsoring a uniform depends on the specific team's national exposure.
In addition to the discussion over regular season games, Turner plans to sell corporate advertisements for the NBA All-Star Game jerseys beginning in 2017—the first season of this newly inked media deal.
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