My Best Promotion: Cindy Bruce
Firsthand Tales of Creativity and Success
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PM: What was the best decision you made with the promotion?
CB: To push the client to try something different from their “normal” look— suggesting the Tommy Bahama Style shirt in place of their typical conference polo shirt. The Rosetta team could not go unnoticed with their tropical apparel during this very busy conference. The tropical shirt also provided a great conversational starter to show off the Rosetta survival kit. The useful items given in the survival kit could be used by conference attendees through the show and they all displayed the Rosetta brand.
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